Search Engine Optimization is not easy nor is it fast, and it has multiple stages. Your website will be built from the ground up to be search engine friendly and optimized. It will be created using an "attention to detail" approach. Little details like intuitive and real alternative text in every image. All imagery will be compressed for fast load times and better search engine rankings. I will use context sensitive internal links. No gimmics just best practices designed to over time organically grow your audience and search engine rankings.
Here's the second stage after the "structure" is done. Your new website needs a Blog or Latest News section(s). Content is King for search engines as well as your audience. The more content you create, the more frequently you create new content, the faster you grow your audience.
Think about how you use a search engine. You tell it the words or phrases you wish to find and it searches its database of matching items. They get that from your website. The more you feed the search engines, the more you are found in the results.
Here is a link to my article on Search Engine Optimization that you may find of interest.
"To become successful online, you only need to remember the following : Good Heart + Passion + Web Design + SEO + Digital Marketing + Dedication + Positiveness + Patience = Success" ~Dr. Christopher Dayagdag