“If you build it, they will come” – Not if they do not know about it!
While Google does not publish their search engine algorithms, there are some “best practices” that will, over time, increase your search engine rankings. Beware anyone who “guarantees” top rankings, because they cannot!
Tip One: Content Is King
First and most importantly, “Text is King” and is what you “feed” search engines. The more you have AND the more frequently you add it, the higher and faster you rank. Google knows when you update your text. If you update it once a year, then Google will “index” your content once. If you update 6 times a year, then you store that much more text.
Think about how you use a search engine. You enter what you are searching for and Google searches its databases for websites with matching keywords and phrases. Where do they get it? Of course, from your website. The more text you have, the greater the chances that you will become a “result” on the page.
Tip Two: Text Weight Factor